Guillermo started his managerial career at the Mexican Stock Exchange, where he worked as International Assistant Director and later on as Marketing and Information Assistant Director.

Having built a strong international business network, he started a Consultancy firm which was mainly focused on providing International Business Development and Efficiency Audits in Trade and Logistics. Developing projects for international firms in North America and Europe. Among his European clients audits and managerial activities were developed for companies like Philips, Novartis and Knoll.

In 1998 he established himself in the Netherlands, where after working as Global Marketing Manager for a Dutch firm, he re-established his business consultancy firm with branches in Spain and Mexico. With his team, he developed international business development projects for many companies in different sectors and from several countries. Besides working for SME’s in developing strategic plans for their expansion and international activities, his company was awarded with contracts for representing, on exclusive terms in Spain and Portugal, International Business Wales, the Welsh trade and investment agency for a period of 8 years, assisting welsh firms in their internationalization process and the Welsh government in the attraction of Foreign Direct Investment. Also, his company represented the Board of Investment of Thailand for a period of 7 years, for the attraction of Foreign Direct Investment.

He also developed partnerships with foreign companies interested in setting up their operations in Spain and the Netherlands,  assisting them in setting up and managing their firms in Spain, from company registration up to personnel selection, setting up a distribution network, implementation and execution of strategy.

In addition to his activities at Orta International, Guillermo is the Entrepreneurship Coordinator for Europe of the “Red Global MX” created in Mexico in 2005 by the Ministry of Foreign Affairs (through the IME), the Ministry of Economy, the National Council for Science and Technology (CONACYT) and the Mexico – United States Foundation for Science (FUMEC).

The “Red Global MX” is present in 4 continents and in Mexico it has regional hubs that constitute a bridge for economic and social development at the state level through the linkage of highly qualified Mexicans living abroad and the ecosystem of innovation, entrepreneurship and promotion of science and technology in Mexico. The hubs function thanks to the synergies between the state governments, the Chapters of the “Red Global MX”, as well as the universities, companies and civil society.

Guillermo is a highly motivated, strategic and entrepreneurial minded person, with excellent negotiation and networking skills, used to dealing, at all levels, with both the private and public sector.